Benefits of Online Video Marketing:
Video marketing is a fun and effective introduction method for a medical cannabis company. Video is the single best solution to highlight business features and provide information.
After watching your video, prospective customers gain a new level of familiarity and a better understanding of your offerings. Video provides unique customer benefits by allowing your customers to put a personable face to your company.
After video is included into a business’s marketing toolbox, the perceived value of an organization goes up. A website’s traffic and search engine click rates go up.
Part of Google’s algorithm for search rankings is based on the amount of time a visitor stays on your website and video increases that.
The outlook for video is staggering. Mobile video increases 100% per year, and video will represent 82% of all IP traffic in 2021. (Forecast and Trends by Cisco).
Example Video Types:
This video structure is especially suitable for medical cannabis business marketing. An educational video offers information to viewers and teaches your target audience about something they have specific interest in. People are hooked by new and interesting facts from a different angle. Including a clear call to action will motivate your audience into taking action.
PROBLEM / SOLUTION VIDEO
This video structure connects with an audience by demonstrating how a product or service solves one of their problems. A problem/solution video presents a current problem and provides a realistic solution in the form or a product or service. This type of content gives the audience quick access to a solution to a specific issue.
Testimonials are perfect for adding a customer voice to your sales process. For some potential customers, hearing someone else’s great experience is an action motivator. A good testimonial candidate is someone who is a recent buyer and fits within your target demographic.
A promotional video is a key marketing tool for any business. This video structure provides focus on a special offer or discount. A successful promotional video showcases your product or service in such a way that the customer feels they need to buy it NOW. There should be a limited quantity and time frame to the special offer. Combined with the right offer, a promotional video will acquire new customers.
Think of a unique feature or background story about your business. A storytelling video can tell a powerful tale of struggle and triumph, and also inspire and motivate. The storytelling video’s goal is a friendly introduction, to get your target audience wanting to learn more about your product or service.
Midwest Cannabis Design captures video using one or two 4K Sony videocameras and studio equipment. Final Cut Pro X and Adobe software are used together in the video editing process.
The difference between 4K (Ultra High Definitinon) and HD (High Definition) video cameras is significant. Video footage taken with a 4K video camera provides a uniformly crisp appearance on large screens and televisions. On a larger screen, video taken with a lower resolution HD video (or a mobile phone) will have digital artifact blurring that detracts attention.
An added benefit of 4K video resolution is the flexibility it provides to the video editor (such as seamless cropping for optimal composition).